Monday, 22 October 2018

An insight to a mobile-friendly update- Mobilegeddon

After the advent of smartphones, the marketing strategy took a whole new turn. Now customers can be reached by phones and nobody wanted to miss this opportunity but they were also not aware of the means to target. As the time grew people understood the requirement of a website then with local search SEO, the businesses flourished in towns with customers able to communicate to the nearby vendors.

After a while, Google launched an algorithm named Mobilegeddon. The algorithm brought business for the website design and development companies. It tests the website's credibility on the basis of its outlook on mobile. This brought joy even to the SEO service providers because now mobile SEO is another marketing technique.

Let's see the ground rules of this game,

1. Larger fonts- A website must have larger fonts when accessed on the mobiles to facilitate the user a good look at the text without enlarging it.

2. Responsive design- Website developmentcompanies suggest developing a responsive design that can fit the screen of any size of mobiles. This is an important feature as it prevents the distortion of the content when accessed on smaller screens.

3.   No un-accessible content- Digital marketing agencies suggest that if a content cannot be accessed on the mobiles better to hide it than display "NOT ACCESSIBLE" sign.

4. Loading speed- If the website is accessible on mobiles then it must have a faster loading speed so that it could be accessed on the mobile data even in remote areas.

5.   Good amount of spaces at regular intervals- Unlike keyboards, mobile screens have a very rigid boundary. Therefore, experts suggest keeping a good amount of space in between the buttons to avoid an accident on the user's part.

This algorithm does not affect the SEO ranking on the desktops but sure it tests the mobile presence of the website and if it looks promising, the website gets an A grade.

Keep optimizing! Keep growing!

Thursday, 18 October 2018

6 Fields of Business to Observe Before Launching an SEM Campaign

You know how an ad campaign can alter the ROI of a business.

Suppose you have a strategy and the budget, but is it enough for a campaign to be a great success? 

Let’s review the factors that every business owner and digital marketing company should consider before filling up the Google Wallet,

1. Will your organization gain benefit from SEM?
If you are setting up a campaign for your local business then it might not provide you with effective results as much as you are expecting. The reason being, search results for local businesses comprise of maps and review sites.

2. Define the goals
Before making any investment set aside a realistic goal or metric against which all the outcomes of the campaign will be measured. This is to ensure that the invested money and time yields valuable end results.

3. Design a simple yet effective landing page
Social media marketing companies suggest to design a landing page and test its features thousands of times until you are sure. It is necessary to put a call to action and other important information in the start so that only a glance can be enough for the customer to make a call or purchase.

4. Set aside a budget for pay-per-click:-
The experts believe that Google, Yahoo, and Bing are not enough because other e-commerce and review websites fight neck to neck with the search engines. Plan a PPC campaign on Amazon if you have a retail business, Metasearch if you have a traveling agency, and social media marketing if you are looking to expand your audience.

5. Use other channels to measure analyze the results:-
Any person who saw and clicked your ad shall not make a purchase. Therefore, it is important to give them space and simultaneously strategize the marketing plan to often reach them in some other way so that they turn into a buyer from just potential customers.

6. Use analytics to track the progress of the campaign:-
Setting up a campaign is not enough. SEO service providers explain various other metrics that must be measured in order to calculate the success percentage of the campaign

Make plans and strategize the above factors to get the best return on the investments.

Monday, 8 October 2018

Positive impacts of Digital Marketing on Businesses

Digital Marketing came with a wind like a piece of rock but today it stands as one of the pillars of marketing and branding in almost all the industries. Digital Marketing companies are now well-established network around the globe that provide services from small scale to big fat companies with a promise to help them connect with a larger number of customers in lesser duration.

Initially, the industry and business owners were skeptical of the aspects of digital media. However, as the time passed and people saw many of the business flourishings, they started investing in the field to get the best out of it.
Listed are the following impacts of Digital Marketing on industries,

  • It has equal opportunities for all kinds and scale of businesses. Whether a small scale or a large scale industry, everyone can be a part of and invest as much as the pocket allows. Even a small investment can bring about a drastic change in the sales pipeline. The funnel that was empty before can be filled with queries and purchases from potential buyers.
  • If you connect with a social media company then you will understand that even building and tracking the traffic is possible with the use of analytics. It helps to drive the strategy in the right direction and enlightens the portion where more investment can be made.
  • If the businesses go by with an initial way of trading then they have to invest a lot with a low return for investments whereas, in half of that amount, businesses have wide open digital marketing services to choose from. The benefit is in half amount one can increase the profit percentage to twice or thrice.
  • The internet and social media have made it possible to connect with a larger number of the audience which was not handy with traditional mediums. Now you can expand the business in a foreign land by sitting at your home. 
Keep digitizing! Keep connecting!

Friday, 5 October 2018

How does Instagram help in Marketing?

Instagram is one of the largest photo sharing social media platform. If stats are believed then more than 600 million people are on Instagram and greater than 50% of those follow brands with 90% of total users being in the age group of below 35 years. The shared number is enough to represent the importance of the platform in terms of marketing.

Here is a list of factors that make Instagram the most efficient platform for targeting the audience,

1. Fastest access to the targeted market – With such a huge following in the market, the platform provides the businesses to reach their target audience in the least measurable time.

2. Free of cost advertising – You can always share your product and services for free of cost in the most desirable way possible.

3. Higher engagement from the audience – social media marketing company believes that if you have an attractive Instagram account then you can get connected to a maximum number of the potential audience every time. It also influences the decision making of the people and turns potential buyers into customers.

4. Increased website traffic – With the all-new swipe up feature now you can even direct the user to a link which you want them to see. Moreover, an attractive image with a “link in bio” option has also been found to do wonders that Facebook and Twitter may fail to accomplish.

5. Trust and personality development – The digital media agency believe that a good appearing page helps in developing a strong personality of the business in front of users and make them trust you for who you are, your services, and products.

6. Competitive advantage of the platform – Not many businesses have opted Instagram as compared to Facebook and Twitter, therefore, if you are using it then you have an additional advantage and your audience will have only you to reach out.

#keepmarketing #keepinstagramming

Thursday, 4 October 2018

How Can You Reuse the Content? What are the Benefits of it?

It is understandable the title must have ignited the fire of questions and if believe the best digital marketing company then reusing the content is one of the best advice in today’s times when the whole internet is flooded with content. If we believe the reports that states content marketing can get thrice the number of leads as compared to paid advertising, then we are probably in trouble because creating fresh content in such a huge amount is a head-scratcher.

However, not to misunderstand content revising does not mean using the similar write-up or copying it from somewhere else. It refers to picking up the words, modifying them and presenting them in a whole new limelight.

Here are a few ways to make it effective and fun,

1. Build content relevant with the time – It signifies using the prior information with spices to meet the needs of the present. This establishes your image as that of an updated company or organization and you do not lack behind the time.

This enables you to be quick in greeting the need of the hour and saves your time in running through the entire history. Instead, you can use the same time in researching the present news.

2. Use the sale content in a different format – It takes a lot of time and manpower to create a company’s reputation among the people. A social media company believes that it is important to uniquely reach out to your users as it leaves a long-lasting impression on their minds.

However, to do this you need not create the content again and again but social media content can be used by the email marketing and blogging team with a twist depending on the marketing strategy being followed.

3. Reduced marketing time – When you are competing at every step, meeting every client’s requirements and presenting them personally with customized solutions can be onerous. However, digital marketing company believes that resuing a content can save a lot of time.

One can always use the previous write-up, do a little mix-up and touch-up, and it becomes good enough to greet the audience of today.

To conclude:
While the task seems easier, it is not a cake walk definitely. One must always be careful that customers are smart and in order to drive their minds you will have to be creative and come up with quality content.

Wednesday, 3 October 2018

6 Crucial on-page factors to be taken care of during Search Engine Optimization

“The best place to hide a body is page 2 of Google search results”

Though the saying is funny yet it speaks a greater truth. Hardly anyone locates the search further on the second page of the search engine so if you do not want your live business to be buried in the search results, make sure it appears on the first page of Google. Website development companies believe there is no point in having an amazing website if the potential customers can’t find you corresponding to the frequently searched keywords pertaining to your business.

Let’s see the most essential on-page factors according to the most reputed digital marketing companies in India,

1. Title tag- Title is the first thing that any customer sees so it is important to have a distinct title with prime keywords inserted in it.

2. Relevant content- Google gives content the most important because it can only rank the website if it can crawl it through the relevant searches. So one should write relevant content with good density of keywords.

3. Meta descriptions- Most of the businesses do not give importance to meta descriptions but they are of high importance as they appear in the search results. One can stuff meta with relevant keywords for higher indexing in the search console.

4. URLs- In order to appear in the search results, one must write friendly URLs for every page. If the URL is stuffed with a keyword then it is only a boon.

5. Interlinking- SEO companies in Noida suggest that pages of the websites must be interlinked in order to provide better user-interfacing and smooth crawling to the bots.

6. Meta tags- For each page, one must right meta-tags with right keywords inserted so that indexing can pace at a higher rate.

There are many more factors that affect the ranking and are crucial to SEO. During the campaign, leave no stone unturned to reach on top of the search results.

Have a website? Get it indexed!

Friday, 28 September 2018

SEO Techniques to be Adopted in 2018

In the world where everything can be found online, offices interact and conduct business meetings online, people fix marriages online, and even some business exists only on the internet, one cannot escape the digitalization. 

Do you have an online business presence?

If yes, then it is not enough. You need to have to appear in the business relevant searches to get more customers. Are you getting that benefit?

No? Then probably you are not on right track. You might not be aware of the strategies to rise up the bar of online interaction and transactions.

Here are few top-notch strategies suggest by the Best SEO Providers to help you take your business on the linear-stair graph-

1. Design the mobile-friendly website- A website that cannot be accessed on mobile phones or on tablets with all the advanced features then not on people but Google algorithm will also discard it. Hubspot research suggests that more than 51% of mobile users discover a new product or a company every day while searching on their smartphones. 

2. Superfast loading websites- Developing a website with complex features is not a good idea if it takes forever to load because in the meanwhile the user will switch to your competitor’s site. A faster loading website attracts quite a good percentage of people.

3. The quality depth of the content should be that of an ocean- Not many businesses understand this but clients and search engine can trace to your website if it has desirable information. SEO companies have found that if a person does not find your website relevant to the search, he will switch or look for the other.

4. Long tail keywords support a long queue of clients- As ludicrous as it may sound but long tails keywords have way more benefits than the short tail. Precisely, they are made up of the short tail, helps in local SEO, and ranks the website better and faster.

5. Be available socially- With so many advanced features, digital marketing agencies say that people can attract a lot more customers and increase their website traffic than ever before. 

You have to become omnipresent in order to open doors to multiple business opportunities.

Monday, 24 September 2018

Importance of Digital Marketing in the World of Small Businesses and Startups

Small businesses and startups contribute so much in a country’s as well as global economy. People with great potential and an extraordinary business idea only lack the support of their customers whom they cannot reach because of the lack of investments and funds. For businesses where the target audience is in huge amount or worldwide, the digital marketing can benefit them in the least of investments.

In the last few years, online marketing has helped many businessmen to fetch good revenue at the start of their companies which accounts for great success. Here are a few pointers that can help to understand the importance of digital marketing,

1. Opens the world to interact- Digital marketing helps the businesses to interact with investors, capital holders, and consumers all around the world and get them access to a wider range of business opportunities.

2. Cost effective with every penny worth- Businesses with lack of investments and funds can easily afford the online marketing service through best digital marketing agencies that will provide a strategic plan to target the audience and spread the word of business.

3. Contribute in return for investments- With a good strategy one can be connected with the humungous amount of people, offer them discounts and some mouth-watering deals, and fetch good business resulting in good ROI at the end of the year.

4. Helpful in tracking customer’s needs- Not only Digital Marketing Service connect you with customers but it also tracks the requirements and needs, what they like, which product they prefer the most etc. This is helpful in redefining the structure according to the market.

5. The higher rate of conversion- When you connect with a larger width of the audience, automatically your conversion rates increases because of your appeal.

6. Surpass the competitors- If you are approaching the market with the right strategy then you can outcast your competitors in no time.

Connect with a good digital marketing service provider to strategize the campaign that will showcase your unique business model to the world.

Thursday, 20 September 2018

An insight into the Google Pigeon Algorithm

Google has several algorithms that decide which website has to rank in the top position while which has to be pushed down. However not many did know that the search engine uses two different algorithms for overall ranking and for local SEO results. The SEO service providers have a good idea of it and know how important a local SEO can be.

The algorithm for local search calculates the distance between the user and the business and shows the results accordingly. Contrary to that, one cannot change the distance or regulate it as per the user’s need but uploading images, videos, and infographics can be helpful in attracting the customers and fetching good business.

To rank the local search, first of all, optimize the website corresponding to the following regular guidelines-

1. Use keywords containing the location of your business

2. Create quality content with the decent amount of keywords filling

3. Build backlinks from trusted and relevant sources as suggested by digital marketing companies

4. Optimize the website and make it mobile friendly

5. Work out on all the header tags, meta descriptions, title tags, and modification of CSS/JS files

Once the website has been optimized with respect to a search engine and its ranking has started to improve then one can proceed with optimizing the site corresponding to local searches.

Here are the following methods that SEO companies in Noida suggest to follow,

1. Create a business profile on Google My Business and listings on business directories

2. Implement NAP (name, address, and place) in the listings as well as on the website

3. Upload reviews from customers on Website or ask them for a review on Google. A positive review and good ratings help a lot in the ranking

4. Use business location relevant text, images, and videos in the website content and on social media 

5.Display structured data on the website to provide simple user-interfacing

This local SEO search is helpful and has been contributing a lot to the sales and marketing strategies of the businesses.

Optimize the website! Get in the search results! 

Wednesday, 19 September 2018

How Facebook Marketing can be Beneficial in Business

There are more than 1.50 billion monthly active Facebook users that account for around 15% increase over every year

If there is still any query then may one should sit back and count the number of profiles. The above stats is in itself a proof of how big of a platform is Facebook and then, one can only imagine the flooded business expansion opportunities through this humongous platform. Years have passed when this platform was a means to connect with lost friends and revive friendship day. Now, as the digital marketing companies see, it is the global market to connect with the audience in the vast number.

The social media management professionals have listed it at the top of every other platform and medium of marketing. Here is why,

1. It keeps the audience connected:-
With the advancement in the features of the platform, there are so many options like remarketing, targeting the audience geographically and building communities of similar customers. You can record videos, put stories, go live anywhere, and carry out a survey among groups.

2. Offers chat support:-
One of the greatest features that website development companies like is the option to create the company’s page and offer chat support. Many users, in fact, drop their queries and share their views to which they can get quick replies.

3. Connect with new customers every day:-
With the Facebook marketplace, now, businesses can connect with new people every day. Thus, resulting in business expansion with brand awareness.

4. Revenue generation:-
There is no doubt that Facebook contributes to revenue generation. With some many great marketing tools to offer and marketplace for new businessmen, it has been Facebook can bring a huge return on investments. 

5. Traffic generation:-
Digital marketers say that the platform provides with so many verticals like brand awareness, website clicks, website traffic, post views, call to action, and many more to carry out the campaign. This has only widened the scope of marketing.

Facebook has many opportunities to offer to a business. It is only about grabbing the appropriate and shooting in the right direction.

Keep Connecting! Keep Marketing!

Tuesday, 31 July 2018

What Is Role Of Custom Software Development Company In Current Business Growth?

To represent your business online, you must a beautiful and attractive website over the internet. If you are looking for someone who can design and develop a website that can appropriately represent your business, then it’s a GATT, one of the most-sought custom software development companies so far. 

It’s an era of custom software's that are specially designed considering specific business needs of the company.  Custom software enables the users to integrate with existing software of the company. Moreover, if companies make changes in the business process in the future, that changes can be made in custom software as well. This is a primary reason that almost every company prefers to have custom software. In order to provide the best custom software development services, the company has consolidated a highly-qualified team of experts that include developers, testers, technical writers, programmers, web-designers, and graphic designers. This team carefully works on every aspect of the custom software development project and strives to design and develop the custom software based on specific needs of the company.

Besides offering custom software development services, the company also provides app-development that has a revolutionary step in the business world. Apps play a vital role in reach the prospective customers in the most efficient way. Therefore, we have started offering the app development services. On the other hand, we also act as the best SEO service provider in India. To have an online presence, smart business professionals choose SEO services and we excel in offering the SEO Services. Hence, it is suggested to every startup to opt for us when it comes to outsourcing SEO services.

Monday, 30 July 2018

How Custom Software Development Company Provides Edge To Your Business?

We develop scalable custom software. GATT is a custom software development company excels in crafting software that simplifies the business operations to a great extent. In this highly competitive business world, custom software development services provide an edge to the business. There are many solid reasons to choose custom software development services. Custom software enables enterprises to integrate multiple custom software's to carry out different critical tasks and it is one of the biggest reasons to choose custom software.

The available software surely can suit your current business needs. But with time, the business needs get changed. At that some point in time, it seems difficult to carry out business needs using that existing software or ready made software. It is next to impossible to customize the ready-made software. Therefore, the organizations are replacing their ready-made software with customized software.

The custom software is developed using multiple technologies that enhance the functioning of the software. These sorts of software are tailored considering the specific business needs of the company. Investing in custom software is worth nowadays. The custom software remains cost-effective and even it is easier to maintain the custom software.  This is indeed a long-term benefit of having custom software in the organization.

In order to develop desired custom software, GATT has a dedicated expert team that carries out the projects single-handedly. The company also provides fanatical support to take care of clients after the delivery of the product. Besides offering custom development services, the company also operates as SEO Service Provider. Business professionals who want to see their site on the first page of search engine results should immediately avail the SEO services offered by the company.

Monday, 16 July 2018

How Software Development Company In India Help To Have Strong Online Presence?

To have a strong online presence, you must have a well-designed and developed website that can give an overview of your business in the best possible manner. One of the most-popular Software Development Companies In India, GA Technocare Technology offers a wide range of IT services such as; web-development, web-design, app-development, CRM, E-commerce, HRMS, CMS, many more.
 It’s an internet era, where millions of people around the world surf the internet for multiple reasons. This has created the need to have website so that online presence of the company can be created. In order to have a strong online presence, the website should be customer-oriented.

Choosing randomly anyone to design the site may not bring desired results. Therefore, it’s important to embrace experienced and reputed software Development Company that can showcase its strong track record of the past work. GATT has gained the momentum by delivering hundreds of projects successfully in the past few years. In order to handle the projects, the company has consolidated a trained team of developers, tester, technical writers, and designers.

The team is well-aware of the latest technologies that can be used in developing advanced and easy to use software. App development is another important service the company offer. To have a better customer relationship, the apps are playing a greater role. Being a business owner, if you also want to have a good customer relationship, you must have a responsive app of your company, where you can showcase your products and services to the customer. Besides developing website and apps, GATT also works as the best SEO service provider.

Wednesday, 11 July 2018

How Can Custom Software Development Company Help You to Grow Your Business faster?

There are many solid reasons to embrace Custom Software Development Company GA Technocare Technology. Custom software is the current need of the businesses. The question is why?  There are many advantages of Custom software that enterprises want to avail of.  It is designed and developed on the basis of exact business needs of the enterprise.

Before beginning the development process, the company considers the specific needs of the company. Custom software remains highly scalable. With increasing and changing business needs, custom software can be customized easily. To accomplish different critical tasks, companies request for developing multiple custom softwares that can be integrated with each other.

In order to remain intact on the top in this competitive business world, it’s important to adopt advanced technology. Custom software is the perfect example of advanced technology. Using ready-made software is the thing of gone days. If you want to stay ahead in the growing competition, it’s a dire need to have the custom software.

 Earlier, it was expansive to have the custom software but not now. We as one of the popular custom software development companies provide custom software on the affordable price with low maintenance cost. GATT strives to develop custom software in such a way so that your specific needs can be accomplished easily. Well, the company also operates as the Best SEO Company in Noida. Hence, if you are struggling with decreased website ranking, we can help you out because we have set-up an experienced SEO team that holds years of experience in terms of offering SEO services.

Friday, 6 July 2018

How Custom software Development Company aids your business to grow faster?

Companies globally are futuristic with increasing use of technology in terms of simplifying the critical tasks. Evolution of custom software has fueled the businesses in this regard. An outstanding Custom Software Development Company, GA Technocare Technology excels in crafting desired custom software that accomplishes the specific business needs.  We have built plethora of custom software for startups and mid-size organizations so far. We have an engineering team on board, which includes developers, web-designers, graphics designers, testers, technical writers, and so on.

Customized software is basically tailored-made software based on your specific needs. Before commencing the development process, developers get the insight of your business and figure out the best possible way to craft the software that can fit into the business. The custom software is highly scalable in comparison to ready-made software. This enables you to carry out the business activities irrespective of growing size of the business. In simple terms, the custom software lets your business to grow. The custom software is highly secured and it does not let affect your business from external threats. 
The majority of hacking takes place on known software but custom software is specifically designed for the organization. Thus, it becomes hard to breach the custom software for hackers. Most importantly, the custom software reduces the maintenance expenses and overhead of the organization. That’s all about advantages of custom software. If you are the one who want us to design the fully-customized software for your organization, then head to us. Besides operating as Custom Software Development Company, GATT also operates the best SEO Company in Noida.

Thursday, 28 June 2018

How We As SEO Service Provider Can Uplift Your Business?

If you want your site to rank better on the Google search results, SEO services can be implemented, which is the method of tailoring your site to the algorithms that Google use to rank site accordingly.  The top-rated SEO Service provider, GA Technocare Technology adorned with SEO team makes the right use of SEO strategies to improve the website ranking.

SEO is done basically in two major ways, i.e. off-page optimization, and on-page optimization. Both are imperative for the success of SEO campaign. Let’s break it down and understands and how these work?

Put simply, On-page is an act of optimizing the site by enhancing the site stuff. For On-page optimization, first, it’s important to have relevant and useful content that can entice the people. Moreover, it is needed to put keywords into URL. In addition, heading must be bold and laced with targeted keywords. Putting keywords in the title is another major aspect of the On-page optimization. That’s all about On-page optimization. And now it comes to off-page optimization that is a process of increasing the site visits through inserted links on the other sites.

Existed links of your site on other site helps to drive traffic on your site. These links can be built by creating the content on other sites. Moreover, social media can be used to share your links.  These are few basic methods of SEO strategies that are important to have successful SEO Campaign. Besides acting as the best SEO Service provider, the company also operates as one of the notable software developmentcompany.

Wednesday, 27 June 2018

How Custom Software Development Company Can Be A Gamer Changer For Your Business?

To get ensured success in this highly competitive business world, it’s important to make the best use of technology in every aspect. One of the most celebrated Custom Software Development Companies GA Technocare Technology has come up with custom development services that are highly in needs nowadays. The core focus of developers of our company is always crafting the software that can give an edge to the business.

Owing to increasing needs of custom software, we have established a comprehensive developer’s team that makes the best use of available resources and technology to craft the full-fledged software that is robust, highly scalable, and responsive along with customized. In addition, we have developed a process that combines cost-effective software development so that business owners especially startups can find it under the budget. 

It’s a time where organizations are making efforts to become industry leaders. None wants to leave any stone unturned when it comes to making the business as effective as possible by deploying the best software that can simplify and speed up the business. Custom Software development is another important step in this way.  

There is not space for stereotype software that is the subject of gone days. Therefore, companies desire for custom software development services that can add value to the business. Well, when it comes to another service of the company, then it’s a SEO service. This is why; the company also operates the best SEO Company in Noida so far. Hence, if you want your business to stand out, then outsource your custom software development project to GATT.