The experts of an SEO company share the insights by John Mueller to tell why the new pages fluctuate in the search engine result.
The possible reasons behind the fluctuation of page rank are regular updates, a temporary ranking that will show the permanent result later, user metrics, and the possible study of the relevancy of the page.
One other reason that has been observed behind the fluctuation is the time period for which users stay on the page and the traffic that it attracts. Also, the time before returning is calculated and the clicks that user made on the landing page.
As per a search engine optimization company like GA Technocare Technology, Google runs a whole process of indexing at a regular interval. With updates in the algorithms, it thoroughly checks the page and matches the relevancy with keywords to allot an index number to the page.
Google has a link graph following which the spiders are able to crawl through the pages. This link graph changes everytime when a new link is published or created. The changing of this graph can also lead to the variation in ranking due to which some pages may get higher rank while some can be ranked lower.
More so or not the professionals in a search engine optimization company believe that all the calculation runs in parallel, thus, the variation is observed for a while.
Another explanation that is believed is about the checkpoints that every link rates for its current and previous rank. The indexing system though occur periodically, it is asynchronous in nature which means at random time the indexing procedure may take place and hence link graph will change leading to greater oscillation in the ranking.
There is no fair and sure explanation of why the fluctuation occurs. But the provider of SEO services believes that among all the above reasons, there could be anything that causes the variation. What one can do is follow all the guidelines when running a campaign to secure better results.
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Read the blog by an SEO company to know the reason behind the fluctuation of the rank on Google.
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