Wednesday, 31 October 2018

Various traffic sources that bring the audience to your website

If you have a website then you probably understand the importance of traffic. And unlike old days you do not have to invest huge time in writing catchy phrases and get them printed in newspapers.

The digital marketing agency says that the new era has introduced the world to the ocean of opportunities. You have several ways to reach your audience, spread the word for your business, and ask them to visit your online store.

Digital Marketing

Let’s browse the various resources for generating traffic,

1. Direct traffic – If you have done the branding right then your audience probably know about your business and website URL. They have bookmarked you and often visit your site for your excellent services. Five stars for the strategy.

SEO service providers consider this to be highly potential traffic and analysts say that such buyer never goes out of style, instead stay evergreen and make purchases throughout the year.

2. Social traffic – This traffic is generated through social media. The platforms having a great number of the audience helps in advertising to among huge communities.

The traffic is highly driven by the chain of links and posts that you share on your wall or make then appear on a customer’s wall.

3. Organic traffic – The best way to drive this traffic is by ranking on the Google, Bing, and on other search engines for the relevant and frequently searched words from your business.

Companies offering SEO services can help you get your page rank on the first page so that customers can easily come across your website while making a product or service search that you offer.

4. Paid traffic – In this digital world, everyone has heard of advertisements through Adsense and social media marketing. All you have to do is make a bid, set the campaign, and invest as much your pocket allows.

Paid traffic can get traced easily and for a short-term goal, one can fetch huge business along with earning a brand name.

5. Referral Traffic – Such traffic can be earned easily if you are a tycoon in your industry. Generally, the third-party websites share a link to your page, thus, helping you grow.

Referral traffic can also be directed through email campaigns and another branding campaign.

Last say
Choose the right opportunities to divert the traffic and fetch huge business. 

Tuesday, 30 October 2018

Designing Rules That Every Website Design Company Must Follow

Designing is the front-end work that every user can see. This is the most important aspect of web design and development as it directs the way for user-interaction and interfacing.

Here is a list of guidelines that differentiates a master from an amateur,

website designing

Simple is elegant – Not many designers understand this and end up cluttering the design with icons and lot of content. Make sure you keep the design spotless clean.

Supreme design – Do not forget that your first impression plays a crucial role in deciding the next step of the user. Therefore, business website design must be captivating.

Appealing colors – Colors play an important role when arresting the glance of the viewer. A great amalgamation of colors can instantly hold the customer and he will be insisted to scroll around.

Uniform design – Many designers tend to introduce their creativity on every page of the design. This often confuses the user and increases the chances of him leaving the web-page.

Responsive design – GA Technocare a web designing company in Noida, highly intensify the need for a responsive design if you are looking to reach your audience on mobile as well.

Multi-browser compatibility – There is no doubt in this. A design incompatible with the various browser is like it does not exist for many of the potential customers. Thus, in order to lose no client, ensure that the web pages are accessible on Chrome, FireFox, Safari, etc.

Easily navigableA website must offer smooth interfacing with facile accessibility to the menu, contact details, and inner pages. The pages must be organized in a top-down approach so as to make the searches easy.

Write the code – Any custom website development company will ensure that the team design and develop everything from scratch so that at a later stage the pre-defined libraries and templates shall not create any issues. This also reduces the chances for errors in codes and in any case, they are fixable.

Content on the website – Many designers and business owners neglect the content. This often creates issues in online marketing and customer feels deprived of information.

Friday, 26 October 2018

How to align Social and Business Goals?

If you are a business owner thinking and searching the possibilities to run a social media marketing campaign, then you must probably work out the goals as per the demands of your business.

Here is a list of six ways in which you can align your social goals with your business and gain maximum ROI,

social media marketing

Identify your marketing goals – For every business the prompt goal is to achieve the return on investment. So in order to do that, one must state the realistic expectations from the campaign. Every goal must be broken down into a series of processes and steps that define the action of the user.

Brand awareness – Professional social media marketing services can be highly effective in creating brand awareness and exponentially increasing the count of a number of followers and engagements.

Identify the best-suited platform – It is understandable that as an owner you feel like fetching business from everywhere. However, choosing the right platform is important or else the campaign looks like a Mathematics professor teaching trigonometry to Literature grad students.

Lead generation – If you end up hiring the best SMO services then you will have an upper hand on the lead generation strategy and you will be able to track the conversions and click-through rates. You can even analyze and modify the campaign while defining the goals for the next month.

Divert traffic to the website – As an owner of a business website, traffic is the most important aspect of a campaign. Hire SEO and social media marketing services to gain organic, referral, social, and paid traffic on your website.

Track the campaign – While experts run the campaign but it is highly important to track the results to identify if the current output will match the estimated results. This way you will be sure of the procedure and modify it in the middle in case the need arises.

It is important that both the goals align with each other so that the business can get the maximum benefit out of a campaign.

Thursday, 25 October 2018

Quick SEO hacks to get results at a faster pace

Have been struggling for gaining higher ranking in counterfeit to your competitors? Are you trying to overshadow your rivals in terms of query? Well, you do not have to run a long way down the road.

The following hacks are easy to implement and do not require much investment in terms of money but a little time and one-way running mind. Does it sound interesting?
Let’s begin to scroll down,

seo services

Distribute homepage links among other sub-pages:
It has been found that the homepage attracts a maximum number of links and visitors. Therefore the SEO service providers suggest inserting homepage links on other subpages. The most effective method to do this is by share a link in the footer. The footer must have some important link to blogs, services, contact, etc. pages so that user can have smooth navigation experience.

Cross check that people are not getting linked with 404 page:
After the website development asks your website development company to check the URLs that connect the user to 404 page and make sure that no external link points to that page. To do this you can take the help of Google and resolve the issue.

Let go loose of the website pages and articles that do not connect to the main website:
The professionals believe that if the certain articles, blogs, or other website pages do not take the customer to the main website then you must be missing out a great opportunity in SEO. The micro websites are an excellent way to get traffic to your website and improve brand awareness.

Make good use of forums:
The social media marketing experts suggest making the best use of the forums by answering the queries, using distinct statements, and unique keywords if you are looking to get an upper hand in the market.

Use optimized images:
Many companies do not develop as per the guidelines that specify the size of images to be used. A big image with of higher size and resolution can only result in scaling down the loading speed of the website. Hence, the poor effect on SEO.

Get an authorized backlink:
The best SEO service providers suggest getting backlinks from hubs. It is a place where the kings from the same genre have links and it would hurt trade magazine, review website, blog, forum, etc. to back you up.

Keep linking! Keep gaining!

Wednesday, 24 October 2018

Why businesses should give importance to human-to-human marketing?

Businesses do not have emotions but the products or services that they sell to humans must connect them personally. In a long run, people have prioritized business-to-business marketing without giving a second thought about the customers, they are selling to.

However, many social media marketing agencies have arrived at the conclusion that in order to make a sell, a business must empathize with human emotions.

What B2B marketing is becoming outdated?

In a B2B approach, the owners or the vendors just try to sell the product by hook or crook without realizing that doing so is only making them look desperate.

This methodology has worked at the initial stage, but, with progress in advertising media the customers have become smarter and until they feel connected to something, they do not buy it. Not sooner but eventually this paradigm will be worn out.

Why human-to-human marketing should be promoted?

Social media management company like GA Technocare Technology believes that the humanized approach creates a ripple effect and thus helps in increasing your audience.

The businesses must follow social media marketing tips for every business to understand how to get connected with your audience at an informal level.

How companies can enhance H2H interaction?

Here is how a marketing team can introduce H2H methodology,

·       Empathize with your customers by acknowledging their problem.

·       Have a real conversation with clients. This will help to build trust and unveil many other issues that you can fix.

·       Assist the customer and resolve their query as soon as possible.

·       Ask the user, identify their level of knowledge of the product, and impart more while addressing their queries.

·       Measure your progress in terms of feedbacks and politely ask your audience to rate you. This will also help you customize the product as per the requirements of the public.

Final say:-
Companies like GA Technocare offering social media marketing services are changing their marketing approach by trying to connect with the audience at a human level rather than in a robotic manner.

Tuesday, 23 October 2018

Guidelines to Increase the Efficiency of the Software Development Process

Software development is a complicated process and if it involves the sharing of crucial information among employees or the end-users then it must be developed in the most efficient manner so that no vulnerability can exist to exploit.

Software development agency like GA Technocare Technology  has a team of developers that strategize every step with a vision so that future holds nary or minimum modifications with each feature developed with precision and all defects are taken into account.

Software Development

Here is a guideline that every development company must follow,

1. A poised environment – It is very important for the developing team to be working in an environment where the distractions are least. No sales calls, no extended meetings, no other workload. This helps in maintaining the concentration and increases the work efficiency of the team.

2. Design a workflow – GA Technocare Technology follows a very straightforward approach by developing a structural approach. The team must define the steps of every process and run test before proceeding further.

3. Pre-plan the strategies, objectives, and timeline – If you are one of the best software development company then, you probably know the advantages of pre-planning. It not only enhances the process but also eliminates the errors and risks in the end-product. Moreover, if you have a clear objective, you are more like to deliver a customer satisfactory software. 

4. Communicate and share updates – It is considered very important to share the updates and communicate the tasks to be carried out. Every member must be aware of the process and codes that he will be writing in a defined timeline.

5. Versatility in new technologies – A good software development company is one that has updated knowledge on the latest technologies and knows which would best suit the requirements.

The software development is not an easy task and therefore, each member of the team should be equally involved and understand every process.

Monday, 22 October 2018

An insight to a mobile-friendly update- Mobilegeddon

After the advent of smartphones, the marketing strategy took a whole new turn. Now customers can be reached by phones and nobody wanted to miss this opportunity but they were also not aware of the means to target. As the time grew people understood the requirement of a website then with local search SEO, the businesses flourished in towns with customers able to communicate to the nearby vendors.

After a while, Google launched an algorithm named Mobilegeddon. The algorithm brought business for the website design and development companies. It tests the website's credibility on the basis of its outlook on mobile. This brought joy even to the SEO service providers because now mobile SEO is another marketing technique.

Let's see the ground rules of this game,

Larger fonts- A website must have larger fonts when accessed on the mobiles to facilitate the user a good look at the text without enlarging it.

Responsive design- Website Development Company suggest developing a responsive design that can fit the screen of any size of mobiles. This is an important feature as it prevents the distortion of the content when accessed on smaller screens.

No un-accessible content- Digital marketing agencies suggest that if a content cannot be accessed on the mobiles better to hide it than display "NOT ACCESSIBLE" sign.

Loading speed- If the website is accessible on mobiles then it must have a faster loading speed so that it could be accessed on the mobile data even in remote areas.

Good amount of spaces at regular intervals- Unlike keyboards, mobile screens have a very rigid boundary. Therefore, experts suggest keeping a good amount of space in between the buttons to avoid an accident on the user's part.

This algorithm does not affect the SEO ranking on the desktops but sure it tests the mobile presence of the website and if it looks promising, the website gets an A grade.

Keep optimizing! Keep growing!

Thursday, 18 October 2018

6 Fields of Business to Observe Before Launching an SEM Campaign

You know how an ad campaign can alter the ROI of a business.

Suppose you have a strategy and the budget, but is it enough for a campaign to be a great success? 

Let’s review the factors that every business owner and digital marketing company should consider before filling up the Google Wallet,

1. Will your organization gain benefit from SEM?
If you are setting up a campaign for your local business then it might not provide you with effective results as much as you are expecting. The reason being, search results for local businesses comprise of maps and review sites.

2. Define the goals
Before making any investment set aside a realistic goal or metric against which all the outcomes of the campaign will be measured. This is to ensure that the invested money and time yields valuable end results.

3. Design a simple yet effective landing page
Social media marketing companies suggest to design a landing page and test its features thousands of times until you are sure. It is necessary to put a call to action and other important information in the start so that only a glance can be enough for the customer to make a call or purchase.

4. Set aside a budget for pay-per-click:-
The experts believe that Google, Yahoo, and Bing are not enough because other e-commerce and review websites fight neck to neck with the search engines. Plan a PPC campaign on Amazon if you have a retail business, Metasearch if you have a traveling agency, and social media marketing if you are looking to expand your audience.

5. Use other channels to measure analyze the results:-
Any person who saw and clicked your ad shall not make a purchase. Therefore, it is important to give them space and simultaneously strategize the marketing plan to often reach them in some other way so that they turn into a buyer from just potential customers.

6. Use analytics to track the progress of the campaign:-
Setting up a campaign is not enough. SEO service providers explain various other metrics that must be measured in order to calculate the success percentage of the campaign

Make plans and strategize the above factors to get the best return on the investments.

Monday, 8 October 2018

Positive impacts of Digital Marketing on Businesses

Digital Marketing came with a wind like a piece of rock but today it stands as one of the pillars of marketing and branding in almost all the industries. Digital Marketing companies are now well-established network around the globe that provide services from small scale to big fat companies with a promise to help them connect with a larger number of customers in lesser duration.

Initially, the industry and business owners were skeptical of the aspects of digital media. However, as the time passed and people saw many of the business flourishings, they started investing in the field to get the best out of it.
Listed are the following impacts of Digital Marketing on industries,

  • It has equal opportunities for all kinds and scale of businesses. Whether a small scale or a large scale industry, everyone can be a part of and invest as much as the pocket allows. Even a small investment can bring about a drastic change in the sales pipeline. The funnel that was empty before can be filled with queries and purchases from potential buyers.
  • If you connect with a social media company then you will understand that even building and tracking the traffic is possible with the use of analytics. It helps to drive the strategy in the right direction and enlightens the portion where more investment can be made.
  • If the businesses go by with an initial way of trading then they have to invest a lot with a low return for investments whereas, in half of that amount, businesses have wide open digital marketing services to choose from. The benefit is in half amount one can increase the profit percentage to twice or thrice.
  • The internet and social media have made it possible to connect with a larger number of the audience which was not handy with traditional mediums. Now you can expand the business in a foreign land by sitting at your home. 
Keep digitizing! Keep connecting!

Friday, 5 October 2018

How does Instagram help in Marketing?

Instagram is one of the largest photo sharing social media platform. If stats are believed then more than 600 million people are on Instagram and greater than 50% of those follow brands with 90% of total users being in the age group of below 35 years. The shared number is enough to represent the importance of the platform in terms of marketing.

Here is a list of factors that make Instagram the most efficient platform for targeting the audience,

1. Fastest access to the targeted market – With such a huge following in the market, the platform provides the businesses to reach their target audience in the least measurable time.

2. Free of cost advertising – You can always share your product and services for free of cost in the most desirable way possible.

3. Higher engagement from the audience – social media marketing company believes that if you have an attractive Instagram account then you can get connected to a maximum number of the potential audience every time. It also influences the decision making of the people and turns potential buyers into customers.

4. Increased website traffic – With the all-new swipe up feature now you can even direct the user to a link which you want them to see. Moreover, an attractive image with a “link in bio” option has also been found to do wonders that Facebook and Twitter may fail to accomplish.

5. Trust and personality development – The digital media agency believe that a good appearing page helps in developing a strong personality of the business in front of users and make them trust you for who you are, your services, and products.

6. Competitive advantage of the platform – Not many businesses have opted Instagram as compared to Facebook and Twitter, therefore, if you are using it then you have an additional advantage and your audience will have only you to reach out.

#keepmarketing #keepinstagramming

Thursday, 4 October 2018

How Can You Reuse the Content? What are the Benefits of it?

It is understandable the title must have ignited the fire of questions and if believe the best digital marketing company then reusing the content is one of the best advice in today’s times when the whole internet is flooded with content. If we believe the reports that states content marketing can get thrice the number of leads as compared to paid advertising, then we are probably in trouble because creating fresh content in such a huge amount is a head-scratcher.

However, not to misunderstand content revising does not mean using the similar write-up or copying it from somewhere else. It refers to picking up the words, modifying them and presenting them in a whole new limelight.

Here are a few ways to make it effective and fun,

1. Build content relevant with the time – It signifies using the prior information with spices to meet the needs of the present. This establishes your image as that of an updated company or organization and you do not lack behind the time.

This enables you to be quick in greeting the need of the hour and saves your time in running through the entire history. Instead, you can use the same time in researching the present news.

2. Use the sale content in a different format – It takes a lot of time and manpower to create a company’s reputation among the people. A social media company believes that it is important to uniquely reach out to your users as it leaves a long-lasting impression on their minds.

However, to do this you need not create the content again and again but social media content can be used by the email marketing and blogging team with a twist depending on the marketing strategy being followed.

3. Reduced marketing time – When you are competing at every step, meeting every client’s requirements and presenting them personally with customized solutions can be onerous. However, digital marketing company believes that resuing a content can save a lot of time.

One can always use the previous write-up, do a little mix-up and touch-up, and it becomes good enough to greet the audience of today.

To conclude:
While the task seems easier, it is not a cake walk definitely. One must always be careful that customers are smart and in order to drive their minds you will have to be creative and come up with quality content.

Wednesday, 3 October 2018

6 Crucial on-page factors to be taken care of during Search Engine Optimization

“The best place to hide a body is page 2 of Google search results”

Though the saying is funny yet it speaks a greater truth. Hardly anyone locates the search further on the second page of the search engine so if you do not want your live business to be buried in the search results, make sure it appears on the first page of Google. Website development companies believe there is no point in having an amazing website if the potential customers can’t find you corresponding to the frequently searched keywords pertaining to your business.

Let’s see the most essential on-page factors according to the most reputed digital marketing companies in India,

1. Title tag- Title is the first thing that any customer sees so it is important to have a distinct title with prime keywords inserted in it.

2. Relevant content- Google gives content the most important because it can only rank the website if it can crawl it through the relevant searches. So one should write relevant content with good density of keywords.

3. Meta descriptions- Most of the businesses do not give importance to meta descriptions but they are of high importance as they appear in the search results. One can stuff meta with relevant keywords for higher indexing in the search console.

4. URLs- In order to appear in the search results, one must write friendly URLs for every page. If the URL is stuffed with a keyword then it is only a boon.

5. Interlinking- SEO companies in Noida suggest that pages of the websites must be interlinked in order to provide better user-interfacing and smooth crawling to the bots.

6. Meta tags- For each page, one must right meta-tags with right keywords inserted so that indexing can pace at a higher rate.

There are many more factors that affect the ranking and are crucial to SEO. During the campaign, leave no stone unturned to reach on top of the search results.

Have a website? Get it indexed!