Tricks by a Mobile Application Development Agency to Increase Downloads and Rank

Leading mobile application development is a tricky task and it is even more difficult to make it a success. However, adopting digital marketing startegies can help in achiving the success.

However, one more way to make the application success is by getting is download by a huge number of users. A number of downloads and app ranking are directly proportional to each other.

Achieving one of the two will show better results for the other. Though it is very difficult in the competitive world yet effective strategy and some professional tricks can work like a charm.

The following tricks by a mobile app development agency can help you achieve a good rank for the application,

1. App store optimization – Similar to search engine optimization, the app store has a few guidelines to which every application must adhere to. However, the Google Play and Apple app stores have different guidelines and as per the chosen platform, the application must be optimized accordingly.

2. Keywords in the description – Like the meta descriptions, the application description must also consist of relevant search words so that when a user makes a search, he can come across the application.

3. Application name – If you are in the mobile app development phase then choosing the right name is very essential. Also, the name of the application must be in the limits of 30 and 50 characters for Apple and Google. Selecting different names for both platforms will not get you anywhere.

4. App icon – A lot of designers do not know this but an intuitive and clear application icon attracts a lot of users and is also responsible for download whereas a vague application drives the customers further away.

5. Screenshots and reviews – Mobile app development company states that using clear screenshots in the store page and good review also impress the users and drive to install the application and try it.

6. Use of videos – Using a video to demonstrate the functioning of the application helps driving more number of downloads.

Conclusion

Ranking on the app stores directly affect the number of downloads so in, either way. Therefore, the digital marketing strategy must be highly effective in driving the user to download the app and enhance the ranking on the app store.

Description

If you are in the mobile app development phase then read the trick shared by an agency to increase its downloads and rankings.