How to Manage Online Reputation as an Individual and as a Brand?

Since the internet and social media has found a boost, it has completely changed the way we think, live, and perceive the things. Initially, we used to roam around the city to buy things but today, we browse the websites to see the quality product at the lowest price.

For anyone who is looking for a job, hiring employees, searching for products and services, etc. surf the internet and compare the online reputation. Not only people have to maintain their social statuses today, but also have to keep their online profile a top notch.

Let’s see how an individual and a brand can keep up with online reputation management,

Individual

If you are looking for a job then you must Google yourself and see what images will pop-up when the hiring committee will make the same search.

Here are few keynotes to look out for,

Social media – Digital marketing company suggests creating decent profiles across various social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. and interlink them to create a good impression.

Privacy – Maintain privacy across your accounts so that no one can steal the private information and misuse it.

Website – Create your own website with your domain name. SEO service providers suggest to optimizing the title tags and meta descriptions.

Blog – A well created and optimized blog makes you stand out in the crowd and also shows that you are updated and have opinions on matters.

Share catchy and appropriate content – The professionals advice sharing updated and useful content across the various platforms so that more traffic can be diverted to your pages and website.

Brand

Well! If you are a company then you will have to do a lot more than an individual to stand out among your competitors.

Have a look at the listed keynotes,

Domain – Website development company suggests buying a domain with your company name and have full control over it. Also, it is beneficial to optimize the website for negative keywords and bad reviews.

Interact – The professionals suggest responding quickly to the queries on social media and emails. This makes the customers happy and important.

Keep the pages updated – Social media marketing companies believe that if you stay active and post almost daily on business accounts then more audience gets drawn toward your company.

Maintain your online reputation to create a positive impression on your audience and customers.